Skip to main content

Nippon Paint Specialist Repositions to Focus on Coatings


After 48 years of building a reputation as a paint specialist, Nippon Paint Malaysia has repositioned the company as a “Coatings Expert”.

Beginning with “The Paint Expert” positioning, the company has since evolved in its product offering, which now goes far beyond just paints for walls.
Nippon Malaysia Group managing director Yaw Seng Heng says the company now serves the market with comprehensive coating solutions that cut across multiple segments and are used for a multitude of surfaces.
“We provide coatings for architectural, protective, industrial OEM, automotive refinishing and marine segments, and for every surface imaginable, including metal, wood, tiles, cement, slate, glass and plastic,” Yaw said.
“These products, some newer than others, are the results of hard work on research and development over 48 years,” explained Nippon Paint Malaysia Group general manager Gladys Goh.


“Our range of products is definitely more complete now. This all culminates in the new positioning we have today,” she said, adding that they would continue to stretch their minds for new innovations.
Nippon Paint currently holds a 47% market share in the decorative coatings category with a recorded sales turnover in excess of RM650mil as of Dec 31 last year.
With the new positioning in place, Yaw says the company aims to achieve 50% market share with RM1bil in turnover in two years time.
The company aims to accomplish this through a three-pronged business strategy including the expansion of regional operations, growing its distribution network as well as the introduction of four new coating innovations.
To celebrate the company’s repositioning, Nippon Paint’s Blobbies mascots will be making appearances in major cities in Malaysia throughout the year starting with Kuala Lumpur.
On top of live mascots, the Blobbies sculpture that represents different types of surfaces will also attract members of the public for photo opportunities.
The Blobbies will be at the outdoor deck of the Fahrenheit 88 until May 31.


Original Source of Post: https://www.thestar.com.my/metro/smebiz/news/2015/05/12/theyve-got-you-covered-paint-specialist-repositions-to-focus-on-coatings

Labels:
Location: Malaysia

Comments

Post a Comment

Popular posts from this blog

A Step-by-Step Guide to a Professional Kitchen Cabinet Finish!

Introduction: Repainting kitchen cabinets can be a cost-effective way to revive your kitchen for a fresh & updated look. However, achieving professional results requires careful planning and execution. Through this guide, we'll provide you with expert tips & tricks to ensure your kitchen cabinet repainting project is a success. Thorough Cleaning: Before you start painting, it's crucial to clean the cabinets thoroughly. Use a grease-cutting cleaner to remove built-up grime, oils, and residues. This ensures proper adhesion of the paint and a smooth finish. Remove Hardware and Doors: Take the time to remove all cabinet hardware and, if possible, the cabinet doors. This makes the painting process more manageable, allows for even coverage, and prevents accidental drips and runs. Surface Preparation: Proper surface preparation is key to a lasting finish. Sand the cabinet surfaces to create a rough texture for the paint to adhere to. Fill any dents or imperfections with wood f...
Post a Comment
Read more

Guide to Solving 7 Common Paint Problems

Recognizing the issues you may experience can prove costly and after all your hard work, when things go wrong, it can be disappointing, to say the least. Have a look at the Solutions to common paint problems! 1. Bubbling Paint: Bubbling paint is the result of moisture or heat preventing the paint from adhering to the surface properly.    Suggestion - To fix bubbling paint, scrape away the affected area and sand the surface to ensure a smooth finish. Apply a primer before repainting the area.    Solution - Solve the bubbling paint problem with Weatherbond Flex paint. This product is mainly created for exterior house painting. It is Easy to apply and forms a smooth protecting surface.   2. Chalking Paint: Chalking paint is caused by the breakdown of the paint's binders due to weathering and UV rays.    Suggestion - To fix chalking paint, scrub the affected area with a mixture of water and trisodium phosphate (TSP). Rinse and allow to dry ...
Post a Comment
Read more

Get Expert Advice in Selecting Nippon Coating Solutions for Exterior & Interior Space

Choosing an ideal decorative paint coating is never easy. We always wanted the best color to be applied, but for that we always look for suggestions from an expert. Now your search for expert ends here, Nippon Paint Corporate Website provides best coating solutions for your home's exterior and interior. Exterior may include- Floor Wall Roof Window Gate Fencing Interior may include- Living Room Kitchen Dining Room Kids Room Bedroom Study Room Bathroom According to the surface, you can prepare it by applying cement so that it can remove all loose, remove defective paint, loose chalk, dust, etc. After this you can select the recommended Nippon coating solutions by our paint professionals/experts. The coating solution serves as high quality impregnating agent for exterior concrete protection and also can be used as primer. Here are the products you may like- Multi-purpose floor coating Odour-less aircare HHycote 51WT Primer PyloxLazer Satin Glo Weath...
1 comment
Read more