After 48 years of building a reputation as a paint specialist, Nippon Paint Malaysia has repositioned the company as a “Coatings Expert”.
Beginning with “The Paint Expert” positioning,
the company has since evolved in its product offering, which now goes far
beyond just paints for walls.
Nippon Malaysia Group managing director Yaw
Seng Heng says the company now serves the market with comprehensive coating solutions that cut across
multiple segments and are used for a multitude of surfaces.
“We provide coatings for architectural,
protective, industrial OEM, automotive refinishing and marine segments, and for
every surface imaginable, including metal, wood, tiles, cement, slate, glass
and plastic,” Yaw said.
“These products, some newer
than others, are the results of hard work on research and development over 48
years,” explained Nippon Paint Malaysia Group
general manager Gladys Goh.
“Our range of products is definitely more complete
now. This all culminates in the new positioning we have today,” she said,
adding that they would continue to stretch their minds for new innovations.
Nippon Paint currently holds a 47%
market share in the decorative coatings category
with a recorded sales turnover in excess of RM650mil as of Dec 31 last year.
With the new positioning in place, Yaw says
the company aims to achieve 50% market share with RM1bil in turnover in two
years time.
The company aims to accomplish this through a
three-pronged business strategy including the expansion of regional operations,
growing its distribution network as well as the introduction of four new
coating innovations.
To celebrate the company’s repositioning, Nippon Paint’s Blobbies mascots will be
making appearances in major cities in Malaysia throughout the year starting
with Kuala Lumpur.
On top of live mascots, the Blobbies sculpture
that represents different types of surfaces will also attract members of the
public for photo opportunities.
The Blobbies will be at the outdoor deck of
the Fahrenheit 88 until May 31.
Original Source of
Post: https://www.thestar.com.my/metro/smebiz/news/2015/05/12/theyve-got-you-covered-paint-specialist-repositions-to-focus-on-coatings
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